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Odds & Ends: December 8, 2023
December 8, 2023 by Brett & Kate McKay
The Bishop’s Wife. I watched this oft-overlooked Christmas movie (made in 1947) last week and really enjoyed it. A bishop struggling to build a new cathedral prays to God for help. God sends an angel named Dudley (played by the ever-suave Cary Grant) to help the bishop. However, Dudley’s attention turns towards helping the bishop’s […]
Beyond Cinnamon and Brown Sugar: Discover Oatmeal’s Savory Side
December 7, 2023 by Brett & Kate McKay
With cold weather here, I’ve been looking for meals that warm my belly and stick to my ribs. A hot bowl of oatmeal has long been a go-to dish during the cold, dark days of winter. But if you’re like me, you’ve likely pigeon-holed oatmeal as a strictly sweet food you eat exclusively for breakfast. […]
Podcast #949: Unpacking The Emotion No One Likes to Talk About
December 6, 2023 by Brett & Kate McKay
Of all the emotions, there’s one that people are arguably the most reluctant to talk about and admit to feeling. Envy. Not only is there very little social discussion of envy, but there’s also been very little academic scholarship on the topic. As a result, few people really understand this emotion — what it is, […]
Silencing the Ring: Proven Strategies for Tinnitus Relief
December 5, 2023 by Brett & Kate McKay
Back in January of this year, I was sitting on the couch with my family, watching a movie. Suddenly, my ears popped, and I heard a loud ringing, like the ear ringing you might experience after leaving a loud rock show. I wasn’t alarmed by this. Random ear rings like this had hit me before. […]
Podcast #948: Increase Your Influence With the Science of Immersion
December 4, 2023 by Brett & Kate McKay
Why are so many social, business, and classroom interactions so dang dull? This state of affairs isn’t only a bummer for those on the receiving end of these underwhelming experiences, but those offering them, too. It means that people are failing to connect with others, teachers are failing to impart knowledge, and salespeople are failing […]

HubSpot

What is Email Deliverability? Best Tips & Practices in 2023
December 8, 2023 by
Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email subject lines in the hope of getting it open and skyrocketing click-through rates.
Integrated Marketing Examples: 8 Best Campaigns, According to HubSpot
December 8, 2023 by Kayla Carmicheal
One of my favorite methods of marketing is integrated marketing. I love when I'm scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels.
100 Essential PPC Statistics Every Marketer Needs to Know in 2023
December 8, 2023 by Aimee del Principe
The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing.
20 Types of Backlinks in SEO — The Complete Guide
December 8, 2023 by Jenny Romanchuk
Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO?
How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]
December 7, 2023 by
If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content.

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