August 13, 2024 – NicolaasONLINE

Protected: Weekly Planner – 2024 September

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Protected: Master – Weekly Planner

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The Art of Manliness

Skill of the Week: Make a Fishing Hook Out of a Can Tab
April 20, 2025 by Brett & Kate McKay
An important part of manhood has always been about having the competence to be effective in the world — having the breadth of skills, the savoir-faire, to handle any situation you find yourself in. With that in mind, each Sunday we’ll be republishing one of the illustrated guides from our archives, so you can hone your […]
Odds & Ends: April 18, 2025
April 18, 2025 by Brett & Kate McKay
Neil Postman’s Advice on How to Live the Rest of Your Life. Neil Postman is one of my favorite thinkers about media and its effect on individuals and our culture. I recently came across a lecture of his life advice that was posthumously compiled and delivered by one of his colleagues. It consists of a list […]
45 Tips — That You Haven’t Heard a Million Times Before — to Improve Your Sleep
April 17, 2025 by Brett & Kate McKay
We all need sleep to maintain our physical and mental health and perform our best. So it’s unsurprising that there’s no shortage of content out there about how to improve your sleep. Unfortunately, so much of it repeats the same things you’ve heard a million times before: keep a consistent sleep/wake schedule, stop drinking caffeine […]
Podcast #1,065: Co-Intelligence — Using AI to Think Better, Create More, and Live Smarter
April 15, 2025 by Brett & Kate McKay
The era of artificially intelligent large language models is upon us and isn’t going away. Rather, AI tools like ChatGPT are only going to get better and better and affect more and more areas of human life. If you haven’t yet felt both amazed and unsettled by these technologies, you probably haven’t explored their true […]
Skill of the Week: Escape From Killer Bees
April 13, 2025 by Patrick Hutchison
An important part of manhood has always been about having the competence to be effective in the world — having the breadth of skills, the savoir-faire, to handle any situation you find yourself in. With that in mind, each Sunday we’ll be republishing one of the illustrated guides from our archives, so you can hone your […]

HubSpot

Gated Content: What Marketers Need to Know [+ Examples]
April 18, 2025 by Rebecca Riserbato
Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and ungated content to successfully balance both goals.
The 7 Types of Social Media and Pros & Cons of Each (Research)
April 18, 2025
As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to for all things social, I stay ahead of every single trend. Literally, nothing flies under my radar.
Customer Experience & Marketing: Why CX Matters More Than Any Other Marketing KPI Right Now
April 18, 2025
I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs.
How to Use Facebook for Business: 25 Facebook Marketing Tips & Tricks
April 17, 2025
Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it's prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has changed drastically.
30+ Small Business Marketing Ideas to Jumpstart Your Strategy
April 17, 2025 by Hannah Harris
Throughout my marketing career, I’ve worked with a handful of small businesses and startups — each one scrappy, fast-moving, and trying to do more with less. I’ve seen firsthand how hard it can be to get the word out when you’re short on time, budget, or a full-time marketing team.

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